Results · Case studies

Real businesses.
Real numbers.

A selection of engagements where founder-led SEO turned organic search into a measurable revenue channel.

E-commerce · D2C gifting

Organic search engine that put a gifting brand in front of 1.41M buyers.

1.41Morganic impressions

Client: Baskets of Joy
Challenge: Beautiful products buried below marketplaces and review sites for every commercial query.
Approach: Comprehensive organic strategy, content optimisation, technical fixes, schema, and category architecture aligned to buyer intent.
Outcome: 1.41M+ impressions, 11,800+ clicks, 0.8% CTR, average position 10, sustained over the engagement.

B2B Healthcare · Content

+380%qualified enquiry growth

Client: Aviteus Healthcare
Challenge: Niche healthcare staffing platform competing against entrenched incumbents with bigger budgets.
Approach: Strategic B2B content development across 15+ pages, thought leadership, decision-stage briefs, and topical authority for high-intent queries.
Outcome: +380% growth in qualified enquiries, top-3 rankings for primary queries, 15+ authoritative content pages.

Local SEO · Gifting retail

+245%Google profile views

Client: Baskets of Joy
Challenge: A flagship retail location with weak Google Maps visibility for high-intent local queries.
Approach: Full GBP optimisation, categories, posts, photos, review acquisition system, NAP consistency, and hyper-local content.
Outcome: +245% profile views, +180% direct customer actions, top-3 Map Pack visibility for the primary commercial query.

B2B · Website transformation

25+high-converting pages built

Client: Aviteus Business Solutions
Challenge: A B2B services brand without market-grade copy, conversion architecture, or messaging clarity.
Approach: Full website content programme, strategic positioning, conversion-optimised copy across 25+ pages, and on-page SEO from the start.
Outcome: 25+ premium pages shipped, +165% lift in user engagement, and clear positioning that supports outbound and organic equally.

Personal branding · LinkedIn

35% → 86%LinkedIn profile score

Client: Vikas Pandey
Challenge: A senior professional with a low-strength LinkedIn profile and almost no inbound visibility.
Approach: Full profile rewrite, positioning, hero copy, experience reframing, content cadence, and SEO-keyword optimisation for recruiter and buyer searches.
Outcome: Profile strength jumped from 35% to 86%, +285% visibility lift, +420% engagement on posted content.

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