Technical SEO is the foundation everything else compounds on top of. If your site has indexation gaps, broken canonicals, crawl traps, slow Core Web Vitals, or JavaScript that hides content from Google, no amount of content investment will pay off. Our audit is forensic, we read logs, run real crawls, and produce a remediation plan that engineering can actually ship.
Who needs a technical SEO audit?
Sites in growth or replatform phases, large catalogues, JavaScript-heavy SPAs, brands with crawl budget problems, and any team where SEO and engineering need a shared technical roadmap.
What does a technical SEO audit cover?
- Full site crawl with custom configuration (JS rendering, mobile, custom user-agent)
- Server log file analysis, what Googlebot is actually crawling and ignoring
- Indexation audit, index bloat, orphan pages, duplicate content, canonical errors
- Core Web Vitals deep dive, LCP, CLS, INP, with field data from CrUX
- JavaScript rendering and hydration audit (especially for React, Next.js, TanStack Start, Vue)
- Internal linking, sitemap and canonical strategy
- Schema markup architecture, Organization, LocalBusiness, Product, FAQ, Article, Breadcrumb
- Migration planning if you're replatforming or restructuring URLs
What are Core Web Vitals after the 2026 INP shift?
INP (Interaction to Next Paint) replaced FID as a Core Web Vital and is the metric most sites still fail. Targets: LCP under 2.5s, CLS close to 0, INP under 200ms. We measure with field data (CrUX) and lab data (Lighthouse), prioritise by traffic-weighted impact, and ship fixes engineering can actually maintain.
"Most technical SEO audits read like a 200-page wishlist. The good ones read like a roadmap engineering will actually ship."
Why does schema markup architecture matter for AI search?
Schema is no longer optional, it's how AI Overviews and search engines understand your site. We design a schema architecture (Organization, LocalBusiness, Product, FAQ, Article, BreadcrumbList) that's consistent across the site and validates cleanly in the Rich Results Test.