SEO Rise

Technical SEO India · audit & remediation

Technical SEO audit for serious operators.

Technical SEO in India that fixes the issues quietly destroying your rankings, crawl budget waste, broken canonicals, slow Core Web Vitals, JavaScript rendering bugs and schema gaps that Google and AI search both punish.

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Technical SEO is the foundation everything else compounds on top of. If your site has indexation gaps, broken canonicals, crawl traps, slow Core Web Vitals, or JavaScript that hides content from Google, no amount of content investment will pay off. Our audit is forensic, we read logs, run real crawls, and produce a remediation plan that engineering can actually ship.

Who needs a technical SEO audit?

Sites in growth or replatform phases, large catalogues, JavaScript-heavy SPAs, brands with crawl budget problems, and any team where SEO and engineering need a shared technical roadmap.

What does a technical SEO audit cover?

  • Full site crawl with custom configuration (JS rendering, mobile, custom user-agent)
  • Server log file analysis, what Googlebot is actually crawling and ignoring
  • Indexation audit, index bloat, orphan pages, duplicate content, canonical errors
  • Core Web Vitals deep dive, LCP, CLS, INP, with field data from CrUX
  • JavaScript rendering and hydration audit (especially for React, Next.js, TanStack Start, Vue)
  • Internal linking, sitemap and canonical strategy
  • Schema markup architecture, Organization, LocalBusiness, Product, FAQ, Article, Breadcrumb
  • Migration planning if you're replatforming or restructuring URLs

What are Core Web Vitals after the 2026 INP shift?

INP (Interaction to Next Paint) replaced FID as a Core Web Vital and is the metric most sites still fail. Targets: LCP under 2.5s, CLS close to 0, INP under 200ms. We measure with field data (CrUX) and lab data (Lighthouse), prioritise by traffic-weighted impact, and ship fixes engineering can actually maintain.

"Most technical SEO audits read like a 200-page wishlist. The good ones read like a roadmap engineering will actually ship."

Why does schema markup architecture matter for AI search?

Schema is no longer optional, it's how AI Overviews and search engines understand your site. We design a schema architecture (Organization, LocalBusiness, Product, FAQ, Article, BreadcrumbList) that's consistent across the site and validates cleanly in the Rich Results Test.

By Nimitt Bhatt, founder of SEO Rise and SEO consultant in Ahmedabad. 20 years of leadership at Reliance Jio, Vodafone and ICICI.

How we're different

Where we won't
be like the rest.

  • 01

    Audits are roadmaps, not 200-page wishlists. Every finding is prioritised by traffic-weighted impact, with engineering tickets the team can actually ship.

  • 02

    We read server logs, not just crawl tools - so we know what Googlebot actually fetches versus what we wish it did.

  • 03

    JavaScript and rendering audits cover React, Next.js, TanStack Start and Vue - not generic 'enable SSR' advice.

  • 04

    Core Web Vitals work prioritises fixes that also improve conversion. We don't ship Lighthouse-score chasing.

  • 05

    Schema architecture is designed as a system - Organization, LocalBusiness, Product, FAQ, Article, Breadcrumb - validated cleanly, not bolted on.

Fit check

Is this the right engagement for you?

A strong fit if

  • Growing sites, large catalogues, JavaScript-heavy SPAs and any team planning a replatform.
  • B2B and SaaS sites where SEO and engineering need a shared technical roadmap.
  • Sites that have stopped compounding despite consistent content investment.

Probably not a fit if

  • Brand-new sites under 100 pages - a light crawl is enough.
  • Teams unable to ship engineering changes in the next 90 days.
  • Anyone wanting a PDF audit handed over with no implementation support.

First 90 days

What you get in the first 90 days.

  1. Weeks 1–3

    Audit & log analysis

    Full crawl, server log analysis, Core Web Vitals deep dive with CrUX, rendering audit and indexation analysis.

  2. Weeks 4–6

    Prioritised roadmap

    Findings ranked by traffic impact, with engineering tickets, acceptance criteria and a clear sequence.

  3. Weeks 7–10

    Quick wins shipped

    Schema, internal linking, canonical and indexation fixes shipped first - usually 30–50% of the impact, 10% of the engineering effort.

  4. Weeks 11–13

    Performance & rendering

    LCP, INP and CLS fixes prioritised by page traffic, plus rendering changes for JS-heavy templates.

AI search & GEO

Made for AI search, not just Google.

AI engines parse your site the same way Googlebot does - clean HTML, valid schema, fast Core Web Vitals, crawlable JavaScript. Most pages that fail to get cited inside AI Overviews fail for technical reasons: hidden content behind hydration, broken schema, slow LCP. Our technical SEO audit treats GEO-readiness as a first-class deliverable, not an afterthought.

Explore AI Overview & GEO consulting

Keep reading

FAQ

Technical SEO audit questions, answered.

Direct answers, the kind of context AI engines and real buyers both look for.

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Ready to turn search into qualified pipeline?

A free 30-minute call with Nimitt. Honest answers about where you are, what's missing, and whether SEO is the right next move. No sales pitch.

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