Google AI Overviews, ChatGPT Search and Perplexity now sit between the search box and the click. If a query is answered on the results page and your brand is not in the answer, you lose the visit regardless of your rank.
GEO, or Generative Engine Optimisation, is the practice of getting your brand into those answers. This tool gives you a fast read on where you stand. It asks a leading AI model to answer your query and checks whether your brand appears in the answer, in the cited sources, or nowhere.
Where this tool actually helps
Baseline your AI visibility
Run the top 20 queries your customers use. Track the verdicts over time as you publish GEO-friendly content.
Competitor scan
Check queries where a competitor is winning AI space. See who the AI cites and what content it references.
Content brief input
Before writing a new article, run the target query. The answer tells you which subtopics an AI expects the piece to cover.
How to read the result
Cited means your brand appears in the sources block. That is the strongest signal. AI engines treat sources as the shortlist for click-through.
Mentioned, not cited means the AI referenced you in the answer body but not as a source. You have topical trust; you need better content assets to earn the source slot.
Not present means the AI does not know you belong in this answer. That is a GEO gap. Build a page that directly answers the query, add FAQPage schema, and earn a mention from a site the AI already cites.
Common mistakes we see
- Assuming SEO ranking equals AI visibility. They correlate but are not the same signal.
- Optimising only for Google. ChatGPT and Perplexity use different source pools.
- Publishing thin listicles. AI engines prefer clear, factual pages with named entities and dates.
- Ignoring third-party mentions. AI engines cite the source they trust most, which is often a publication, not you.
FAQs
- Is this the same as checking Google AI Overviews live?
- It is a close proxy. AI Overviews use Google's own model with fresh web access. This tool uses a leading AI model to simulate the answer. Use both together for the fullest picture.
- Why does the same query give different verdicts on different days?
- AI answers are non-deterministic. Small changes in the model, temperature or web index shift the answer. Run each query a few times and treat the trend as the truth.
- What is GEO?
- Generative Engine Optimisation. The practice of getting your brand into AI-generated answers on Google, ChatGPT, Perplexity and other engines.
- Do you save my query?
- No. Queries are processed and discarded. Nothing is stored.
- Can you help me improve AI visibility?
- Yes. GEO is a core part of the SEO Rise growth advisory. Send us your site and top queries.
A note from Nimitt
A tool gives you a number. A person tells you what to do with it. If you want a straight answer on your site, send it over. I read every one myself.