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SEO Rise

Free SEO tools/NAP Consistency Checker

Free NAP consistency checker for local SEO.

Enter your correct name, address and phone, then up to five URLs. We fetch each page and flag any mismatch.

  • Checks up to 5 URLs
  • Handles +91 vs 0 phone formats
  • Score out of 100

Pages to check (up to 5)

Want a human read on this?

Nimitt reviews your site in 24 hours, free. No pitch. You get a clear note on what to fix first, in plain language.

Get the free 24-hour read

We do not store what you check. Inputs stay in your browser and are sent to our server only to fetch the URL you asked for.

NAP stands for Name, Address, Phone. Google uses NAP consistency as a trust signal for local rankings. When your NAP differs across your website, your Google Business Profile and third-party directories, Google gets confused. Confused ranks lower.

This tool checks up to five pages at once. Enter the correct NAP you want to be canonical, add the URLs, and see where each one drifts. Fix the drift and the Map Pack often responds within a few weeks.

Where this tool actually helps

  • After a rebrand or move

    The old address hides in footers, contact pages and blog posts. This tool finds them fast.

  • Auditing a new local SEO client

    Run their contact page, service pages and location pages through the tool in one pass.

  • Before a Google Business Profile fix

    GBP suspensions often start with a NAP mismatch. Clean the site first, then update GBP.

How to read the result

A green tick means the page mentions the field in a way we recognise. Phone matching ignores country code prefixes and spaces, so +91 98240 00000 and 09824000000 both match.

An amber note usually means a partial address match. That is often a missing suite number, a shortened city name, or an old pin code. Fix each partial before moving to full audits.

Common mistakes we see

  • Different phone numbers on GMB and the website. Even a call-tracking number can hurt if it is inconsistent.
  • Address on the site in text but on GMB in a different format.
  • Using an image of the address instead of text. Google cannot read it.
  • Old office address left in the footer after a move.

FAQs

How many pages should I check?
Start with your home, contact, about and service pages. If any of those drift, chances are others do too.
Does phone format really matter?
For humans, no. For Google's confidence signal, consistent format helps. Pick one and use it everywhere.
Do citations on other directories affect this too?
Yes. NAP consistency on JustDial, IndiaMART, Sulekha and industry directories all count. Fix the website first, then push updates to directories.
Can this replace a full citation audit?
No. It checks your own pages. For directories and third-party sites, a full audit is still needed.
Do you store what I enter?
No. Inputs are used for the check and discarded.

A note from Nimitt

A tool gives you a number. A person tells you what to do with it. If you want a straight answer on your site, send it over. I read every one myself.