Most SEO audit tools bury the fixes under 200 checkboxes. This one runs the checks that actually move rankings, weights them by impact and shows you the shortlist to fix this week.
The audit fetches your page, extracts every on-page signal Google reads (title, meta, headings, schema, images, canonical, robots, Open Graph, internal links), and pulls Core Web Vitals for both mobile and desktop from Google PageSpeed Insights.
Where this tool actually helps
Before publishing a new page
Catch missing title tags, thin content and broken canonicals before Google does.
Diagnosing a page that ranks but does not convert
Poor mobile CWV and heavy JS payloads often explain the drop-off between impression and click.
Sanity-check a competitor
See how their on-page and CWV compare to yours. It is usually the boring stuff.
How to read the result
The score is a single number out of 100. High-severity issues cost 12 points each, medium 6, low 2. Fix the reds first, then the ambers.
The Core Web Vitals block shows lab data from Lighthouse and, when Google has enough traffic on your URL, real-user (field) data. Field data is what actually feeds into ranking.
Common mistakes we see
- Chasing a 100 Lighthouse score. 90+ on mobile is enough. Real users are what matter.
- Fixing every warning. Two or three high-severity issues usually explain 80 percent of the loss.
- Auditing only the homepage. Money pages (services, product, pricing) deserve their own audits.
- Ignoring the internal link count. A page with two internal links pointing to it will not rank, no matter how good the content is.
FAQs
- Does this store my URL?
- No. We fetch the page once to run the checks and throw the response away.
- Why do mobile and desktop scores differ so much?
- Google measures mobile with a throttled 4G network and slower CPU. Mobile is usually 20–40 points lower and it is the one that counts.
- Can I audit password-protected pages?
- No. This works on publicly reachable URLs only. Ask us for a manual audit if you need it.
- Why is field data missing sometimes?
- Google only shows real-user metrics when a page has enough Chrome traffic. New or low-traffic pages will show lab data only.
A note from Nimitt
A tool gives you a number. A person tells you what to do with it. If you want a straight answer on your site, send it over. I read every one myself.
