Insights · Founder essays
Practical SEO,
written by the operator.
Sharp playbooks across Local, B2B, SaaS, e-commerce, technical and GEO. No fluff, no recycled listicles, just what we actually run with clients.
Local SEO
How Ahmedabad service brands win the Map Pack in 2026
The Map Pack is no longer about citations. It's about proximity, behaviour and proof. Here's the playbook we run for local clinics, gyms and retail brands.
B2B SEO
The 5-page B2B site that out-converts a 50-page one
Most B2B sites are sprawling, generic, and optimised for nobody. Five sharp pages, built for one buyer, beat a content farm every time.
SaaS SEO
Programmatic SEO for early-stage SaaS without spam
Programmatic SEO is the most abused tactic in B2B. Done well, it builds a moat. Done badly, it gets you de-indexed. Here's the line.
E-commerce SEO
Category-page SEO: the lever most D2C brands ignore
Product pages get the love. Category pages do the work. Here's why your collection pages are the highest-leverage SEO surface in your store.
Technical SEO
Core Web Vitals after the 2026 INP shift: a practical checklist
INP is unforgiving. Here's the field-tested checklist we run on every technical engagement to keep sites in the green.
GEO / AI Overviews
Getting cited by ChatGPT, Perplexity & Google AI Overviews
GEO is the new SEO surface. Here's what we're seeing actually move citations across the major answer engines in 2026.
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